Pantone Picks a Purple for Its 2018 Color of the Year
Pantone Picks a Purple for Its 2018 Color of the Year. As any color lover would attest, there is power in purple! Check out this article written by Houzz Contributor Jennifer Ott. For more tips and inspiration, visit Houzz.com.
Color management company Pantone Color Institute unveiled its selection for Color of the Year for 2018, and it’s an enchanting choice: a deep purple called Ultra Violet. Pantone says it chose this color because it conveys “originality and ingenuity, [and] is a distinctive and complex purple shade that fascinates and intrigues.”
Intriguing indeed. And while I can see this shade being a hit on fashion catwalks, I have a feeling it will receive mixed reviews when it comes to decorating, due to its intensity.
Last year’s selection for 2017, Greenery, while also a bold choice, was relatively easy to integrate into the home because we tend to favorably associate green with nature. It almost works as a neutral. In my work as an architectural color consultant, I did notice a slight uptick in demand for Greenery-esque hues after last year’s announcement, but mostly in the form of small accents, like on a front door.
But my advice to those who are drawn to a particular color when it gets anointed as “on-trend” is that it will suddenly become easier to find furnishings and decorative accessories in that hue. So this means 2018 will be a good year to stock up on all things purple, if you love the color.
Now let’s take a look at Ultra Violet’s potential in the home. You might be surprised by just how great it can look.
The previous photo of the standalone tub is an example of how to use a little bit of purple in a bathroom. This picture is for those who really want to go to town with the hue.